THERE IS NO PLACE LIKE TARGET,
and nothing is more iconic to Wicked (or musical theatre as a whole) than Elphaba’s final riff in Defying Gravity. We’ve heard it on Broadway,
in the back of Taxi cabs, in the trailer for the new movie!!!, and even in a viral social trend
in which people place the audio over loud everyday object.
So in this spot, when Target shoppers discover some of the incredible collaborations across
the store, they find themselves at a complete loss for words. The only thing that comes out
of their mouth is the iconic riff– AH ah Aaaaaah!
To make this extra entertaining we’d work with professional singers who really could belt this riff in their own style.
Art Director: Claire Roudabush
concept to completion / full creative campaign
Directors: Alice Brooks
Executive Creative Direction: Chris Shipman
Creative Direction: Will Sawyer & Lena Kuffner
Styling: Natalie Scicolone
Agency: Mythology
We created an experience that takes guests on an intimate road trip with Olivia Rodrigo, through the creative journey that led to her debut album “SOUR”.
The trip is inspired by the stunning visuals and vast landscapes that span the roads between Salt Lake City and Los Angeles, where Olivia recounts the memories of writing her triple platinum album, and shares her feelings as a young woman navigating a pivotal time in her life.
The road trip theme is symbolic of Olivia’s journey within; her honesty, authenticity and evolution as an artist.
The relatability offers a feeling of connection for press, fans, and all who love Olivia.
Creative Director - Claire Roudabush
Art Director - Charles Tylinski
Production Design - Darcy Scandlin
Design Direction - Marion Bizet & Rain Sukas
Creative Producer - Katie MarobitoDirector Production - Alex Stamm Production Team - Max Pava, Stephanie Holland, Faith Webb
Agency - Little Cinema
360 TARGET CAMPAIGN : Broadcast TVC, OOH, DIGITAL BANNERS ADS, ETC.
Art Director: Claire Roudabush
concept to completion / full creative campaign
Directors: Jonathan Dayton and Valerie FarisExecutive
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña & Will Sawyer
Styling: Natalie Scicolone
Production Design: Kristen Vallow
Agency: Mythology
We created a fully custom classic Hollywood Drive In Experience for Billie Eilish’s film premier with Disney.
Inspired by Billie’s self reflective journey about growth, idealizing versions of oneself, and the romantic starry-eyed love for Los Angeles, we’ll create an experience that is reflective of the maturity that shows Eilish coming into her own as an artist.
Creative Director - Claire Roudabush
Art Director - Charles Tysinki
Production Designer - Darcy Scandlin
Creative Producer - Katia Marobito
Director of Production - Alex Stamm
Account Director - Max Pava
Lighting Director - Andrew Schmedake
Agency - Little Cinema
Cartier asked us to concept and redesign their Precious Garage experience, an exhibit originally shown at Milan Design Week, to celebrate their iconic Juste un Clou collection among a younger audience. Using bolder and edgier elements, we transformed an ordinary shipping container into a luxurious and eye-catching installation that traveled from NYC to Nashville and Seattle.
Art Direction & Creative: Claire Roudabush
Lead Creative: Johan Gerdin
Lead Designer: Nick Garritano
Production: Mili Marcetic, Caroline McGrath, Twiggy Goldberg
Agency: MKG
We “made it rain” with fan love by creating an interactive dance experience that inspires all to get up and out of their seat (or use it as a prop) to engage with the cast of Finding the Real Magic Mike series!
fans will feel empowered, sexy and confident inside and out in an experience that keeps them dancing & wildly entertained like never before.
The ultimate dance experience allowed fans to engage and command the dancers as if they were truly at a live performance through the HBO MAX app on social.
Tricks like swiping dollars, sexy costumes, setting the mood lighting, transformation the vibe of the room and of course private lap dances are just a few of the “magic” the AR experiences we created. All the magic at the swipe of ones finger tips ;)
Creative Director - Claire Roudabush
AR Design Direction - Kirt Blackwood
Producers - Max Pava & Faith Webb
Agency - Little Cinema
Our experience brought girls on a journey through Barbie’s iconic past, present, and future. The pop-up was equal parts celebratory tribute, art installation, and insta-bait, with moments of discovery around every corner.
From Astronaut to Presidential Candidate to Robotics Engineer - Barbie’s past was brought to life through an inspiring physical timeline highlighting her careers and achievements.
After learning all about Barbie’s history, girls could then explore a life-size version of Barbie’s bright, playful Dreamhouse.
From a pink glitter turkey to a ball pit hidden inside Barbie’s fridge and a fish tank photo moment, special surprises encouraged guests to explore the dreamhouse & rediscover the magic of Barbie!
To further inspire and encourage girls to reach for their dreams, we created a room where they could meet Barbie’s latest Role Model dolls – like Yara Shahidi, Misty Copeland & Ibtihaj Muhammad – and pose alongside them.
TEAM:
Art Direction & Creative - Claire Roudabush
Creative - Tricia Desjardins
Production - Becky Borenstein, Dylan Levers, Nathan Simpson
Design - DJ Corney, Rebecca Cohen
Agency - MKG & RGA
Creative Director & Director: Kate Jean Hollowell
Art Director: Claire Roudabush
DP: Jordan Black
Stedicam Operator: Joe Brady
AC: Hannah Carpenter
Editor/VFX: Sam Martin
Produced by: Kate Jean Hollowell
Executive Producer: Vivianne Lapointe, Pepper Made
Colorist: Loren James White
Movement Director: Mary Beck
Art Dept: Terrence O'Connor, Sam Martin
VF Makeup: Chelsea Delfino + Brittany Turpen
Styling: Donna Lisa
Hair: Emily Blair
360 TARGET CAMPAIGN : TVC, OOH, DIGITAL BANNERS ADS, ETC
Art Director : Claire Roudabush
Concept to completion
Director: Jon Chu
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña & Will Sawyer
Styling: Natalie Scicolone
Food Styling: Meghan Czerwinski
Production Design: Kristen Vallow
Agency: Mythology
Art Direction & Set Design for Cynthia Nixon for Governor campaign video!
The video was a witty call back to Sex & The City, featuring the brilliant John Early in this cute CYNTHIA IS NOT A MIRANDA talk show style interview :)
We were tasked to design a series of stores to help launch FILA’s marquee collection worldwide. Called Explore, the line was designed around four key themes: Canyon, Woods, Mountains, and Elements. Our concept weaved unexpected sensorial moments, inspired by these themes, into the shopping experience.
Taking notes from organic topographical maps, we hid a trail inside the store that led guests into dramatically shifting landscapes. With each step deeper into the experience, guests escaped the bustling streets and became immersed in FILA’s new collection.
10 CITIES, 3 CONTINENTS!! :)
We took our concept internationally by designing and producing accompanying stores and experiences (in line with the designs from NYC) across three continents and ten cities including Tokyo, Seoul, Beijing, London, and Sao Paulo.
Art Direction & Creative - Claire Roudabush
Creative - Johan Gerdin
Design - Katy Bohurjak, Viktoriya Tsoy & Marilyn Duellman
Accounts - Carly Rebecchi
Production - Mili Marcetic, Sarah Bross & Nathan Simpson
Agency - MKG
Role: Visual Designer & Installation Artist
Work from 2010-214
Select projects while working within the in-house Barneys visual team, creating the legendary flagship Barneys’ windows, pop-ups and special events. Along with being a part of the visual team, I worked with the Barneys editorial team and ecommerce to design sets and style shoots for online creative content.
I was a senior visual and set designer, working directly under the Vice President of Visuals for Barney’s corporate marketing team for 5 years.
360 TARGET CAMPAIGN : Broadcast TVC, OOH, DIGITAL BANNERS ADS, ETC.
Art Director : Claire Roudabush
concept to completion / full creative campaign
Directors: Jonathan Dayton and Valerie Faris
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña & Will Sawyer
Art Direction: Claire Roudabush & Chelsea Baken
Styling: Natalie Scicolone
Food Styling: Meghan Czerwinski
Production Design: Kristen Vallow
Agency: Mythology
To launch H&M’S Stay True Stay You campaign and commemorate Pride month, we took over House of Yes and designed moments that gave friends, key influencers and the LGBTQ+ community a chance to celebrate with H&M in the name of equality.
Inspired by the love and locations in the Stay True Stay You campaign imagery, we turned New York City into the city of love! Our party incorporated vibes from the campaign photos with a festive, party down twist.
From this season of RuPaul’s Drag Race, the elegant Plastique Tiara hit the stage and the crowd was totally mesmerized. She gave guests a huge treat with a Q&A that took place halfway through her performance; where they were able to ask her anything!
Creative Directin & Art Direction: Claire Roudabush
Production: Mili Marcetic, Nathan Simpson
Design: Laura Pariot & Viktoriya Tsoy
Agency: MKG
We Transported guests and invited them on a yacht themed evening alongside the cast of Peacock’s Real Housewives, Ultimate Girls Trip! Yeah!
TEAM:
Creative Director - Claire Roudabush
Art Director - Charles Tysinki
Creative Producer - Katia Marobito
Director of Production - Alex Stamm
Account Director - Max Pava
Lighting Director - Andrew Schmedake
Agency - Little Cinema
A two video series of the friendliest and loneliest monster who’s fluffy paws makes the most mundane and basic tasks a struggle.
Creative Direction, Art Direction & Montser: Claire Roudabush
Director of Photography Janelle Jomes
MKG created an immersive house featuring different rooms that had guests exploring and sharing every detail. Each room was built for social with fun surprises for guests to discover and blast off to their grams. We encouraged hands interaction by inviting guests to open cabinets and drawers, play with props, move furniture and exit through the refrigerator!
TEAM:
Art Direction & Creative: Claire Roudabush
Creative Lead: Tricia Desjardins
Design: Leanne Kriz, David Moy
Production: Chantal Lewenberg
Agency: MKG
360 TARGET CAMPAIGN : Broadcast TVC, OOH, DIGITAL BANNERS ADS, ETC.
Role: Art Director /Creative
All creative assets / Concept to completion
Directors: Jonathan Dayton and Valerie Faris
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña & Will Sawyer
Art Direction: Claire Roudabush & Chelsea Baken
Styling: Natalie Scicolone
Food Styling: Meghan Czerwinski
Production Design: Kristen Vallow
Agency: Mythology
We teamed up with Amazon Video to create an epic after party experience. The premiere of PRIME VIDEO’s new film, “EMERGENCY”, Celebrating its creators, talent, and ingenuity.
Based on the the epic story of the film, we built our version of “The Legendary Tour”, throwing four parties in one night.
Every 30 minutes, new projection mapped motion graphics surrounded partygoers, DJ PZBs setlist shifted tones, the F&B selections rotated, and our amazing break dancers brought the house down with a freshly choreographed routine.
Creative Direction: Claire Roudabush, Kirt Blackwood, Bruno Ribeiro
Design Direction: Marion Bizet, Rain Sukas
Art Direction: Charles Tylinski
Production Design: Darcy Sandlin
Creative Producer: Katie Morabito
Director of Production: Alex Stamm
Producers: Faith Webb, Max Pava, Stephanie Holland
Director of Lighting: Andrew Schmedake
Agency: Little Cinema
Creative Direction: Claire Roudabush & Bruno Ribeiro
Design Direction: Marion Bizet, Rain Sukas
Creative Producer: Katie Morabito
Producers: Faith Webb, Max Pava, Stephanie Holland
Director of Lighting: Andrew Schmedake
Agency: Little Cinema
For the Proud Family 2022 reboot live stream, original cast members and specials guests hosted the celebration through XR technology for an an exclusive livestream like never been done before. Integrated mixed reality elements, like AR balloons and interactive lighting, created an awe-inspiring event like no other and upped the standard of a traditional Hollywood premiere event. Online guests could interact with talent through the chat, encouraging engagement with the cast, event and each other.
Creative Directors: Claire Roudabush
Jocelyn Williams
Bruno Riberio
Jay Rinsky
Art Director: Charles Tylinski
Design Director & Graphics: Marion Bizet, Raine Saukus, TJ Kwak
Production: Alex Stamm, Max Pala, Faith Webb
Agency: Little Cinema
Creative, Art Direction & Styling
Known for its warped, oversized logo, the FILA Mindblower was a classic sneaker of the 90s. To reintroduce the shoe in spring of 2018, MKG worked to develop a 360 launch strategy that included a two week pop up retail experience in NYC, Seoul, and Tokyo. We also created a microsite to introduce the shoes, designed props and contributed to the look book as well as out of home advertising for a seamless campaign aesthetic amongst all visual platforms.
TEAM:
Creative & Art Direction: Claire Roudabush
Creative: Johan Gerdin
Design: Joyce Chiang
Production: Caroline Mcgrath & Spencer Martin
Lookbook Photography: Erik Snyder
Environmental Photos by: Maggie Balcerzak & Thomas Likins
360 TARGET CAMPAIGN : Broadcast TVC, OOH, DIGITAL BANNERS ADS, ETC.
Role: Art Director /Creative
All creative assets / concept to completion
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña & Will Sawyer
Art Directors: Claire Roudabush & Chad Chadderton
Food Stylist: Vivian Lui
Styling: Meghan Czerwinski
Agency: Mythology
Target isn’t just a place to get the essentials. It’s a feeling. And culture has defined it as THE essential for living a more joyful, vibrant, and most importantly FUN life.
But how this happens isn’t just through our product and easy services, it’s the creativity and ultimate self-expression of our amazing guests that really make a Totally Target moment.
Totally Target is an expression of the occasions, emotions, products, services, and people that come together to make Target, Target.
360 TARGET CAMPAIGN : Broadcast TVC, OOH, DIGITAL BANNERS ADS, ETC.
Role: Art Director /Creative
Director: Jon M. Chu
Executive Creative Director: Chris Shipman
Creative Director/Copywriter : William Sawyer
Creative Director/Art Director: Marian Shelley
Executive Producer: Erika Best
Executive Producer: Andy Wilcox
Producer: Kenny Farrell
Group Account Director: Heather Mayo
Account Director: Cristina Leon
Account Director: Wynne Hamerman
OGX hosted a styled out car wash to announce and celebrate the launch of three new salon-worthy collections. The shampoo brand debuted a keratin collection for smoothing, purple toning for blonde hair, and coconut products for fine.
The free, covid-safe event was hosted at 1907 Car Wash on South La Cienega Blvd in Los Angeles, and open to the public 8-10am and 12-5pm. After passing under a heart-shaped archway and through an entry area with product information, artful installations, and no-contact product gifting, guests were treated to a full drive-through car wash experience, culminating in an in-car photo moment with an instagrammable branded backdrop.
TEAM:
Art Direction & Creative - Claire Roudabush
Creative - Lydia Berg-Hammond
Design - Katy Bohurjak & Gale Tan
Production - Elicia Howard
Agency - MKG
CRUEL SUMMER SEASON 2
Immersive Premiere and Y2K Afterparty
To promote Cruel Summer Season 2, we partnered with Freeform to bring the Pacific Northwest to the heart of Los Angeles for a site-specific immersive premiere event.
Within a picturesque lakeside screening and afterparty set within a wandering woods landscape, guests were invited to explore 10+ micro-activations and place themselves inside the storyworld of Cruel Summer.
✦ We capped it off with a confetti-filled Y2K countdown with the full cast, EP Jessica Biel and fellow celebs Lance Bass, Mario Lopez and Tori Spelling. #RideOrDie.
Creative Director - Claire Roudabush
Art Director - Charles Tylinski
Graphic Design - Marion Bizet & Rain Sukas
Creative Producer - Katie Marobito
Production Team - Max Pava, Stephanie Holland, Faith Webb
Agency - Little Cinema
We created a beautiful, maze-like Vault that was totally insta-ready and undeniably a Mejuri experience! Our warm, golden vault space offered our guest plenty of surprise & delight moments that encouraged a sense of discovery while educating in a fun and inspiring way.
After being inspired by the warm brilliant gold of Mejuri’s featured collections, we focused on bringing that to life throughout the experience and made sure in each turn of the maze guests were faced with an instagrammable moment.
TEAM:
Art Direction & Creative - Claire Roudabush
Creative - Lydia Berg-Hammond
Design - Angela Ross & Nadia Tai
Production - Annah Shallman & Hali Goodman
Agency - MKG
No better way to throw it back to your high school years than an epic house party! For Amazon Freevee's “High School” we created a celebration event all about 90s nostalgia. ✦ Inspired by the series which was adapted from Tegan and Sara Quin’s autobiography of the same name, we took it back and allowed everyone to party like it was 1998.
Creative Director - Claire Roudabush
Art Director - Charles Tylinski
Graphic Design - Marion Bizet & Rain Sukas
Production - Faith Webb
Agency - Little Cinema
For NYFW this September, MKG created a vibrant retro-Diner experience full of eye-catching, highly instagrammable moments while highlighting the best fall trends. Shopbop products and brand messaging were seamlessly integrated into the Diner concept, creating an authentic vibe and demonstrating Shopbop style at every turn.
Art Direction & Creative - Claire Roudabush
Creative Director - Tricia Dejardins
Production - Milli Marcetic
Agency - MKG
Art Direction and styling for playful content creation for various social platforms.
Totally Easy, Totally Fun, Totally Target!
Target isn’t just a place to get the essentials. It’s a feeling.
And culture has defined it as THE essential for living a more joyful, vibrant, and most importantly FUN life.
But how this happens isn’t just through our product and easy services, it’s the creativity and ultimate self-expression of our amazing guests that really make a Totally Target moment.
Totally Target is an expression of the occasions, emotions, products, services, and people that come together to make Target, Target.
Director: Jon M. Chu
Executive Creative Director: Chris Shipman
Creative Director/Copywriter : William Sawyer
Creative Director/Art Director: Marian Shelley
Art Director: Claire Roudabush
Executive Producer: Erika Best
Executive Producer: Andy Wilcox
Producer: Kenny Farrell
Group Account Director: Heather Mayo
Account Director: Cristina Leon
To ring in the holidays in Shopbop style, we incorporated their Let’s Play Holiday campaign into a fun and fashion-filled modern 70’s game show setting. The space was full of eye-catching, highly Instagrammable moments while highlighting the best holiday looks and trends of the season. To tie everything together, priority products from Shopbop’s 2018 Gift Guide were blended into the space; transforming the room into an elegant showroom without feeling like a sales floor.
TEAM:
Creative & Art Direction: Claire Roudabush
Design: Katy Bohurjak
Production: Milli Marcetic & Nathan Simpson
Agency: MKG
Art Direction and styling for a series of sexy slime scenes.
Art Direction & Prop Styling: Claire Roudabush
Photography: Kimberly Tran
Social assets created to promote the launch of Martha’s CBD line with Canopy Growth. Content was used as online artwork for press release stories and articles as well as pushed throughout Martha’s social channels.
We transformed a raw, white space into an immersive experience that ignited brand interest, inspired key influencers and clearly defined Shopbop’s refreshed voice for their Make Fall Your's campaign.
Art Direction & Creative - Claire Roudabush
Creative Director - Tricia Dejardins
Production - Milli Marcetic
Agency - MKG
Set Design and production for Baja East's Spring '15 runway show at the Standard Highline in New York.
The runway was created by layered, textured rugs that spilled out underneath the seating to create an intimate tribal vibe.
The overall palette was inspired by the soft, sandy tones in the collection.
Role: Visual Designer & Installation Artist
Barneys New York
Barneys New York opened the doors to its Madison Avenue flagship at midnight, kicking off its holiday season initiative with Lady Gaga and the debut of the highly anticipated Gaga’s Workshop. Billed as a take on the iconic Santa's workshop, the immersive environment inside the retailer's men's store runs through January 2. Not only does Gaga's Workshop form an impressive display, it also sells 220 limited-edition products created in collaboration with the popular musician. There's even a charitable tie-in—25 percent of the sales from the items will be donated to Lady Gaga's Born This Way Foundation.
Barneys creative director Dennis Freedman and his in-house team handled production of the massive undertaking, nearly a year in the works. They worked hand-in-hand with Lady Gaga's stylist, Mugler designer Nicola Formichetti, as well as installation artists Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus.
Ever wished you could curl up amid the merch and call your local HomeGoods store home?
Set to pop-up in New York, Los Angeles, and Chicago, HomeGoods Hideouts will be a fun twist on the traditional retail and travel experiences. According to a release, the Hideouts are described as “a private oasis specifically designed to help consumers rediscover joy and reset with exciting décor and delightful ways to escape, restore and recharge from a hectic everyday life.” Each location will have a stylistically distinct theme: New York will be “Restore,” Chicago will be “Escape,” and Los Angeles will be “Recharge.”
There will be several unique features of each Hideout. In addition to living spaces that features cozy sleeping areas, luxe bathrooms, and stylish sitting areas, there will be unique features like a “Magic Phone,” which will be placed within each Hideout as a direct line to the Hideout-dedicated concierge team to provide guests with all they need. There will also be virtual tarot card reading sessions, DIY crafts, spa essentials, not-for-kids candy-centric cocktails and several more surprises that are aimed at “helping consumers rediscover themselves.” Hey, if it helps you take a break from constant Zoom meetings, then go for it!
And since you’ve probably never left a HomeGoods store empty-handed, guests will be able to take home select merchandise. In the same way that the store’s merchandise is constantly changing, each space will be newly transformed to provide a unique and unexpected experience for each guest.
Creative Direction - Claire Roudabush & Kat Thek
Art Direction - Claire Roudabush
Producers - Becky Borenstein & Keziah Shears
Stylists - Leslie Tynik, Peter Delbusso, Dean Renaud
Agency - MKG
Art Direction and styling for fun content, gifs and photos that live online and on SWEET’s social media channels. Sweet is a Hearst media company that introduces the world to the people, places, and things that make life more interesting.
Art direction and set design for the Shades of Grey fashion presentation during New York Fashion week for both the SS13 and FW13 collections. Shades of Grey is the fashion brand started by Micah Cohen.
To promote Season 2 of The Proud Family, we partnered with Disney Branded Television to create a vibrant celebration at the Nate Holden Performing Arts Center, a beacon for Black performing arts in LA. ✦ The Proud Family cast, creators, and executives walked the Purple carpet, followed by a photo opportunity at a life-size recreation of The Proud Family living room and screening of the first 2 episodes. The big afterparty featured a karaoke set within the show’s Panda House, soul food served in style, a DIY dessert station, and of course - a dance party.
Creative Director: Claire Roudabush
Agency: Little Cinema
Client: Disney
Custom oversized calculator costume design for MR x Chanel’s: Saving Face video. The costume was created with gatorboard, custom dyed foam buttons, vinyl numbers, a lot of sparkly spray paint and love.
Art Direction & styling for a series of pet portraits.
To highlight Nike’s celebrated VaporMax series, an installation featuring nine real life models was created. The surrealist display of feet floating above the floor helped tell the VaporMax story that wearing the shoe is like walking on air. The installation became the indisputable centerpiece of the experience and a must-share moment for editors.
TEAM:
Creative: Claire Roudabush & Johan Gerdin
Art Direction: Claire Roudabush
Design: Joyce Chiang & Katy Bohurjak
Production: Janna Ferner-Bell & Monika Walesa
Agency: MKG
Prop Styling + Photography — Bloomberg Businessweek commissioned a Dove / Hawk for the story on Janet Yellen and her flight to be the Federal Reserve's first female chairman. "If she get's the job, Yellen will convey that she has the head of a hawk and the soul of a dove".
Original Penguin commissioned Blow Up! to do the set design for the launch of their F/W 12 women's collection. Blow Up! transformed the Original Penguin Soho store into a poppy, polka dot world. The stage was filled with larger-than-life cut-outs of an oversize lipstick, alarm clock, pencil, camera, and–of course–a penguin. A paper library was created within the merchandising fixtures, propped with black and white images of books, collectables and trinkets for the models and guests to interact with.
Art Direction and styling for fun content, gifs and photos that live online and on SWEET’s social media channels. Sweet is a Hearst media company that introduces the world to the people, places, and things that make life more interesting.
Set Design and Photography for Adobe.
The Adobe “PLAY” campaign features five groups of upcoming musicians who love to play. Pentagram commissioned Blow Up! to create the set design and photograph five unique scenes for each group.
Select work while being on the creative team for Diane von Furstenberg as a Senior Designer - concepting, producing, installing and designing all DVF's store windows, pop-up shops, market showrooms, exhibitions & special projects globally.
Set design for Baja East's AW' Look Book as well as their fashion presentation at the Standard Highline during Fashion Week.
Art Direction and styling for fun content, gifs and photos that live online and on SWEET’s social media channels. Sweet is a Hearst media company that introduces the world to the people, places, and things that make life more interesting.
Art Direction & Styling for a photo project of special gem portraits.
