Barbie’s 60th Anniversary

MKG’s experience brought girls on a journey through Barbie’s iconic past, present, and future. The pop-up was equal parts celebratory tribute, art installation, and insta-bait, with moments of discovery around every corner.From Astronaut to Presidential Candidate to Robotics Engineer - Barbie’s past was brought to life through an inspiring physical timeline highlighting her careers and achievements.After learning all about Barbie’s history, girls could then explore a life-size version of Barbie’s bright, playful Dreamhouse. From a pink glitter turkey to a ball pit hidden inside Barbie’s fridge and a fish tank photo moment, special surprises encouraged guests to explore the dreamhouse & rediscover the magic of Barbie!To further inspire and encourage girls to reach for their dreams, we created a room where they could meet Barbie’s latest Role Model dolls – like Yara Shahidi, Misty Copeland & Ibtihaj Muhammad – and pose alongside them.

Art Direction & Creative - Claire Roudabush
Creative - Tricia Desjardins
Production - Becky Borenstein, Dylan Levers, Nathan Simpson
Design - DJ Corney, Rebecca Cohen
Agency - MKG & RGA