ART DIRECTION / CREATIVE
Cartier asked MKG to concept and redesign their Precious Garage experience, an exhibit originally shown at Milan Design Week, to celebrate their iconic Juste un Clou collection among a younger audience. Using bolder and edgier elements, we transformed an ordinary shipping container into a luxurious and eye-catching installation that traveled from NYC to Nashville and Seattle.
Art Direction & Creative: Claire Roudabush
Senior Creative Strategy: Johan Gerdin
Senior Designer: Nick Garritano
Production: Mili Marcetic, Caroline McGrath, Twiggy Goldberg
Agency: MKG