We were tasked to design a series of stores to help launch FILA’s marquee collection worldwide. Called Explore, the line was designed around four key themes: Canyon, Woods, Mountains, and Elements. Our concept weaved unexpected sensorial moments, inspired by these themes, into the shopping experience.
Taking notes from organic topographical maps, we hid a trail inside the store that led guests into dramatically shifting landscapes. With each step deeper into the experience, guests escaped the bustling streets and became immersed in FILA’s new collection.
10 CITIES, 3 CONTINENTS!! :)
We took our concept internationally by designing and producing accompanying stores and experiences (in line with the designs from NYC) across three continents and ten cities including Tokyo, Seoul, Beijing, London, and Sao Paulo.
Art Direction & Creative - Claire Roudabush
Creative - Johan Gerdin
Design - Katy Bohurjak, Viktoriya Tsoy & Marilyn Duellman
Accounts - Carly Rebecchi
Production - Mili Marcetic, Sarah Bross & Nathan Simpson
Agency - MKG
