Creative, Art Direction & Styling
Known for its warped, oversized logo, the FILA Mindblower was a classic sneaker of the 90s. To reintroduce the shoe in spring of 2018, MKG worked to develop a 360 launch strategy that included a two week pop up retail experience in NYC, Seoul, and Tokyo. We also created a microsite to introduce the shoes, designed props and contributed to the look book as well as out of home advertising for a seamless campaign aesthetic amongst all visual platforms.
TEAM:
Creative & Art Direction: Claire Roudabush
Creative: Johan Gerdin
Design: Joyce Chiang
Production: Caroline Mcgrath & Spencer Martin
Lookbook Photography: Erik Snyder
Environmental Photos by: Maggie Balcerzak & Thomas Likins