Gaga’s Workshop x Barneys New York
Visual Designer & Installation Artist
(Holiday 2011)

Barneys New York opened the doors to its Madison Avenue flagship at midnight, kicking off its holiday season initiative with Lady Gaga and the debut of the highly anticipated Gaga’s Workshop. Billed as a take on the iconic Santa's workshop, the immersive environment inside the retailer's men's store runs through January 2. Not only does Gaga's Workshop form an impressive display, it also sells 220 limited-edition products created in collaboration with the popular musician. There's even a charitable tie-in—25 percent of the sales from the items will be donated to Lady Gaga's Born This Way Foundation.

Barneys creative director Dennis Freedman and his in-house visual team handled production of the massive undertaking, nearly a year in the works. They worked hand-in-hand with Lady Gaga's stylist, Mugler designer Nicola Formichetti, as well as installation artists Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus.