To ring in the holidays in Shopbop style, we incorporated their Let’s Play Holiday campaign into a fun and fashion-filled modern 70’s game show setting. The space was full of eye-catching, highly Instagrammable moments while highlighting the best holiday looks and trends of the season. To tie everything together, priority products from Shopbop’s 2018 Gift Guide were blended into the space; transforming the room into an elegant showroom without feeling like a sales floor.
TEAM:
Creative & Art Direction: Claire Roudabush
Design: Katy Bohurjak
Production: Milli Marcetic & Nathan Simpson
Agency: MKG