World Pride x H&M 
To launch H&M’S Stay True Stay You campaign and commemorate Pride month, we took over House of Yes and designed moments that gave friends, key influencers and the LGBTQ+ community a chance to celebrate with H&M in the name of equality. Inspired by the love and locations in the Stay True Stay You campaign imagery, we turned New York City into the city of love! Our party incorporated vibes from the campaign photos with a festive, party down twist.

From this season of RuPaul’s Drag Race, the elegant Plastique Tiara hit the stage and the crowd was totally mesmerized. She gave guests a huge treat with a Q&A that took place halfway through her performance; where they were able to ask her anything!

Creative & Art Direction: Claire Roudabush
Design: Laura Pariot & Viktoriya Tsoy
Production: Mili Marcetic, Nathan Simpson
Agency: MKG