Spring is in the Air at Target

Target's new marketing campaign debuted with a series of video, social, digital and outdoor ads. Set to John Paul Young’s 1977 classic song “Love Is in the Air,” springtime comes alive through vibrant illustrations that transform Target and the world around it in a colorful path. 

Director: Patrick Daughters
Executive Creative Directors: Chris Shipman
Creative Directors: Marian Shelly & Will Sawyer
Art Director /Creative: Claire Roudabush, Chad Chadderton
Styling: Natalie Scicolone
Agency: Mythology