To highlight Nike’s celebrated VaporMax series, an installation featuring nine real life models was created. The surrealist display of feet floating above the floor helped tell the VaporMax story that wearing the shoe is like walking on air. The installation became the indisputable centerpiece of the experience and a must-share moment for editors.
TEAM:
Creative: Claire Roudabush & Johan Gerdin
Art Direction: Claire Roudabush
Design: Joyce Chiang & Katy Bohurjak
Production: Janna Ferner-Bell & Monika Walesa
Agency: MKG