OGX CAR WASH

OGX hosted a styled out car wash to announce and celebrate the launch of three new salon-worthy collections. The shampoo brand debuted a keratin collection for smoothing, purple toning for blonde hair, and coconut products for fine.

The free, covid-safe event was hosted at 1907 Car Wash on South La Cienega Blvd in Los Angeles, and open to the public 8-10am and 12-5pm. After passing under a heart-shaped archway and through an entry area with product information, artful installations, and no-contact product gifting, guests were treated to a full drive-through car wash experience, culminating in an in-car photo moment with an instagrammable branded backdrop.

Creative Director - Tricia Desjardins
Senior Art Direction & Creative - Claire Roudabush
Creative Strategy - Lydia Berg-Hammond
Design - Katy Bohurjak & Gale Tan
Production - Elicia Howard
Agency - MKG