Target Step Into Holidays
Holiday 2025 National Campaign
For Holiday 2025, Target invited guests to Step Into the Holidays — a whimsical world where the magic of the season comes to life. Blending cinematic storytelling, playful choreography, fantastical sets, and a cast of charming holiday characters, the campaign transformed everyday shopping into an extraordinary celebration of joy, wonder, and discovery.
Set to Benson Boone’s “Mystical Magical,” the vibrant, larger-than-life campaign extended across broadcast, digital, social, and immersive in-store experiences, bringing Target’s signature sense of style, humor, and holiday magic to life.
Agency: Mythology
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña
Art Direction: Claire Roudabush & Chad Chadderton
Designer: Tina Smith
Producers: Andy Wilcox, Erika Best and Maliyamungu Muhande
Director : Jon Chu
Choreographer: Christoper Scott
Assistant Choreographer: Simrin Player
Editor: Maury Loeb at P.S. 260
Styling: Natalie Scicolone
Assistant Stylists: Alex Merrell, Chelsea Demirgian, Madeleine Zoller
Production Design: Nelson Coates
Visual Effects: JAMM