Target Back to School
A series of spots for Target Back to School 23'
Back to school, but make it anything but ordinary. Bursting with personality, playful energy, and bold visual storytelling, Target's 2023 Back to School campaign celebrates individuality, creativity, and the excitement of a fresh start.
A vibrant 360° campaign spanning broadcast film, out-of-home, digital, and beyond, bringing a little more fun and self-expression to the everyday essentials.
Agency: Mythology
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña & Will Sawyer
Art Direction : Claire Roudabush
Directors: Jonathan Dayton and Valerie FarisExecutive
Styling: Natalie Scicolone
Production Design: Kristen Vallow
