Target Seasons, Summer 25'
On The Baordwalk
A sun-soaked celebration of summer nostalgia, bringing the carefree spirit of a perfect beach day to life. Inspired by vintage coastal Americana, the campaign blends retro patterns, sun-faded color palettes, playful styling, and Donovan’s iconic “Sunshine Superman” into a vibrant, feel-good world. Spanning film, digital, social, and in-store experiences, the campaign captures the warmth, spontaneity, and simple joy of summer togetherness.
Agency: Mythology
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña
Art Direction : Claire Roudabush
& Chad Chadderton
Director: LACEY
Styling: Natalie Scicolone
Production Design: Eric Archer
Visual Effects: JAMM