Target Up & Up!
A series of spots for Target's Owned Brands
Everyday essentials, with a little extra personality. Target’s beloved owned brand, up&up, brings a fresh, playful twist to the practical things in life. With bold colors, cheeky design, and a whole lot of charm, the brand transforms everyday necessities into unexpected moments of joy. Because even the basics deserve to be anything but basic.
Agency: Mythology
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña
Art Direction : Claire Roudabush
Director: LACEY
Styling: Natalie Scicolone
Production Design: Tyler Evans
Visual Effects: JAMM