Spring Is In The Air!
A series of spots for every Target Season
Target's new marketing campaign debuted with a series of video, social, digital and outdoor ads. Set to John Paul Young’s 1977 classic song “Love Is in the Air,” springtime comes alive through vibrant illustrations that transform Target and the world around it in a colorful path.
Agency: Mythology
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña & Will Sawyer
Art Direction : Claire Roudabush
Directors: Jonathan Dayton and Valerie FarisExecutive
Styling: Natalie Scicolone
Production Design: Kristen Vallow
