For NYFW this September, MKG created a vibrant retro-Diner experience full of eye-catching, highly instagrammable moments while highlighting the best fall trends. Shopbop products and brand messaging were seamlessly integrated into the Diner concept, creating an authentic vibe and demonstrating Shopbop style at every turn.
Art Direction & Creative - Claire Roudabush
Creative Director - Tricia Dejardins
Production - Milli Marcetic
Agency - MKG