Spring is in the air, at Target!

Target's new marketing campaign debuted with a series of video, social, digital and outdoor ads. Set to John Paul Young’s 1977 classic song “Love Is in the Air,” springtime comes alive through vibrant illustrations that transform Target and the world around it in a colorful path. 


Director: Patrick Daughters
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña & Will Sawyer
Art Direction: Claire Roudabush & Chad Chadderton
Styling: Natalie Scicolone
Production Design: Eric Archer
Editor: Holle Singer at Consulate NYC
Visual Effects: JAMM
Agency: Mythology