There is no place like Target

Nothing is more iconic to Wicked (or musical theatre as a whole) than Elphaba’s final riff in Defying Gravity. We’ve heard it on Broadway,
in the back of Taxi cabs, in the trailer for the new movie!!!, and even in a viral social trend
in which people place the audio over loud everyday object.

So in this spot, when Target shoppers discover some of the incredible collaborations across
the store, they find themselves at a complete loss for words. The only thing that comes out
of their mouth is the iconic riff– AH ah Aaaaaah! 

To make this extra entertaining we’d work with professional singers who really could belt this riff in their own style.

Director: Alice Brooks
Executive Creative Directors: Chris Shipman
Creative Directors: Will Sawyer & Lena Kuffner
Art Director/Creative: Claire Roudabush
Styling: Natalie Scicolone
Agency: Mythology